Atlanta Addy Awards

My entries are in, I haven't slept proper in days, I'm completely stressed out, but it will all be worth it on February 7th.

This year is my first year competing in the Addy's. I am super excited that I got to enter three campaigns for judging and feel pretty confident about two of them.

Pictured are two of my campaigns.

First is my Urban Outfitters campaign. Since they seem to be all on the "be green" boat with their shirts I felt like they need to get rid of the plastic bags and gift cards to stay true to the game. I choose to make a bag, gift card, and gift box out of dark recycled paper and I created a font for the company name. I wanted it to stay playful but true to the brand so I picked bright colors for the main type and accents, but gave still that urban grunge. This is a four piece campaign only part not in the picture is the guerrilla piece which is moss graffiti on the side of urban area style brick walls done in the same typography.

This last image was a three piece campaign for the Red Bull Flugtag event in Chicago. I did a direct mailer that folds open with sign-up information and event history, then folds open again to a poster. The next part was a bus advertisement to be placed on the back of CTA buses and on the side of double decker tour buses. The last part is a guerrilla piece to be placed in fountains around downtown Chicago. The planes would be made of foam so they could float and designed to replicate the Red Bull plane. On the bottom of the wings would be brief information on the event and a link to the website to sign-up and get more information.

Well hopefully everyone enjoys my ideas and wish me luck.